Global Neighbourhoods

Reading "Bulldog PR University Talking Points" on Global Nieghbourhoods open my eyes to the way marketing is changing as a result of the internet and its more extensive uses. This article helped crystalized some general ideas on this new-aged marketing. The writer of this article, Rob La Geese suggests that marketing and PR more specifically, is much more influenced by buzz-generating rather than attempting to bulder relationships. Rob's experience in PR is probably similar to many and opens your eyes to the importance of always be willing and able to change your business practices/strategies in order to remain effective and current with times. Rob's approach may have become kind of stale, one that was seen time over time and businesses were looking for something different. His experience also goes to show the kind of impact blogs, wikis, and such have on businesses. People more than ever are influencing each other "on what to buy, where to go, listen to, watch and even maybe who to vote for". A big consideration that needs to be made by PR people and marketers is how to assimilate blogs, wikis, and other major online influences into their projects. This article also gives some insight into global neighborhoods and how they work. Very interesting.